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The Emotions of your journey    
Most investors understand the benefits of buying low and selling high, however, their emotions cause them to do the opposite. It is only possible to know when the market was at a high or low point after it has occurred. During periods of higher volatility, the best days will often follow the worst days. By staying out of the market to avoid the worst days, some of the best days would potentially be missed.

The same emotions can also cause investors to sell at the bottom of the market and then buy when shares are at a high point. The diagram shows the emotions that an investor will feel through a typical market cycle.

  We aim to help investors understand the impact emotions will have on decisions that they may make and which could affect their long-term outcome. We believe that by remaining invested there is an opportunity to create a flow of dividend and interest payments that are an important part to the total return on investments, whether taken as income or reinvested.


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Colyton Offices
The Mews, Queens Street, Colyton, Devon, EX24 6JU
Tel: 01404 598 168 
Exmouth Offices
32 Rolle Street, Exmouth,
Devon EX8 2SH
Tel: 01395 207 350
Exeter Offices
Briar House, Clyst Honiton, Exeter, Devon, EX5 2LZ
Tel: 01404 598 168
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Raymond James Investment Services Limited is a member of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority (Updated 13/09/2018). Registered in England and Wales No. 3779657. Registered office: Broadwalk House 5 Appold Street London EC2A2AG. | RAYMOND JAMES is a registered trademark of Raymond James Financial, Inc. | Legal Disclosures
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